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Hiring The Right Salesperson
Marketing Lessons From A Doctor And A Clown
Writing An Effective Press Release
Stop Talking And Close More Sales
Evaluating Your Potential Customers
10 Things NOT To Do When Selling
More Knowledge Equals More Sales
How To Write A Good Ad
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Essential Tips For Networking at Trade Shows
Every moment at a tradeshow is important.  This includes, of course, all of the time you're on the show floor.  Add to that the time you're n... More
TIPS FOR EXHIBITING AT TRADE SHOWS
Trade-shows have become more popular in the past decade, both worldwide, and here at home in the UK. Many businesses have found a new niche marketing exclusively to those who utilize trade-shows as a major part of their business model. Having things under control, and an informed idea about what to expect in terms of sales, events, and incom... More
Best Article on Pricing Merchandise EVER!
Product pricing should be an essential first part of your overall go to market product strategy, however again and again I see companies leaving this to the end and in some cases simply guessi... More
Making E-Mail Marketing Work
If marketing ROI is measured by the number of qualified leads generated per dollar spent, then making sure your email marketing campaign reaches its intended audience is of paramount impor... More
EVERY WHOLESALE BUSINESS SHOULD USE A WEBSITE FOR MARKETING
Every business should have a website. A website provides basic information about the business and encourages the company’s domain, no matter what size the company is or what type of service they’re selling. Potential customers and previous consumers are better able to understand a business and its overall points of appeal, as well... More
Negotiate Your Way To Business Success
Two Approaches: There are two negotiation approaches prevailing in the world today, but "unfortunately" only one that is more widely spread, especially in the nego... More
Salespeople And The Mistakes They Make
Question: What do many new spokespeople at technology companies have in common? Answer: they make similar mistakes and fall into similar traps. Based on my expe... More