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Site Tweaks Increase Sales
Countless consumers are right away shopping online through their computer systems, mobile phones and even tablets. You could buy just about everything on the internet and that is one good rea... More
Getting Through Retailing Tough Times
While there is no surefire way to avoid these, there are though a few simple ways you and your staff can improve your retail sales when you are faced with such tough time... More
Tips for Retail Salespeople
Getting good retail sales is not about just being there and in peoples faces enough for them to buy from you. In today's market competit... More
Free Marketing for Local Retailers
Even offline businesses receive tremendous benefit from creating and building an online presence.  It is estimated 70% of internet users research purchases online before... More
The Future of Marketing
I love Marketing. To me, it is one of the most dynamic aspects of being in business. Just look at the rapid changes we have made globally in the past 40 years since t... More
Beware of eBay Fraud
Fake items abound on eBay, and it takes much effort not to be duped by scammers who peddle these wares. There have been many painful stories relating how a seemingly legitimate i... More
Understanding Why Buyers BUY
Consumer buying behavior is the examination of the... More
Success with Social Marketing
If you're just getting started with your business, then you probably know how critically important it is to get the word out about your products or services. After all, people can&... More
Paid Search - Feast or Famine
Pay-per-click is a fantastic way to drive web traffic to your site from the major search engines. It can also suck your marketing budget dry in just a couple of days if not done properly. The bottom line is someone is going to profit by implementing paid search. The question is, is it going to be you or the search engines? The goal of the sea... More
Trademark Your Creative Property
For most established businesses, the most important asset is its brand. When one considers some of the most prominent brands today, it becomes clear that without the exclusive use its owner enjo... More