The StyleLiner, the worlds first treasure chest on wheels, is a mobile style gallery offering limited pieces of extraordinary pieces hand-picked by The StyleLiner’s creator Joey Wolffer.
What started as a twenty-foot potato chip truck has been completely revamped to feel as though you have just stepped into a chic boutique. However, what you will find is not your typical shop – instead you will find a stylish yet inviting retreat in which you will surely want to take everything you find home with you. The accessories aboard the StyleLiner are unique, one-of-a-kind pieces that Joey has traveled the world for. They are the type of accessories that will have people stopping you on the street asking where you got it.
In addition to small and large scale events and specializing in private home visits, The StyleLiner, which also includes some of Joey’s own designs, is becoming a main stay in New York City and the Hamptons during the summer and Palm Beach, Florida during the winter.
This is quite a unique idea but I wonder if any brick and mortar retailers are concerned about this type of business. Share your thoughts with our readers.