The mega-retailer Amazon.com is upping the ante against brick and mortar retailers by enticing shoppers to compare prices using their mobile phones while shopping at a rival store. The company is offering a 5% discount to users who try its Price Check mobile app that lets in-store shoppers scan product bar codes to check Amazon’s online prices.
Talk about killing traditional retailing! This brings us to stores like Best Buy, who had a miserable last quarter of profits. A lot of shoppers have been using Best Buy as a showroom to see and feel the merchandise and then go online to make purchases elsewhere. No retailer can survive by being a showroom and not making sales.
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