An interesting new study has been released that shows consumers are using their smartphones and tablets as shopping tools at a higher rate than reported previously. Over 55% of all retail-related internet time is starting on a smartphone or tablet as opposed to a desktop computer system.
Interestingly though, consumers were less likely to complete a shopping transaction on their smartphones and completed those transactions while on their desktops. Clothing and accessories were the category leaders for online shopping.
The motivation for the use of mobile devices has been shoppers who are “show-rooming,” looking for cheaper prices while inside the store! Almost 2/3rd’s of the users were visiting the stores website or APP while they were inside the store, to see if there were online discounts, etc. They went online in hopes of finding a better deal.
Another interesting fact was that men outpace women in making mobile purchases using their smartphones, indicating that they may be more trustful of using mobile devices to transmit credit card data, etc.
Welcome to retailing in the 21st century. Highly competitive in every way with margins cut to the quick for the retailer. Good times! Retailers Forum magazine and website welcomes your comments and opinions. Feel free to comment on this article and others. Remember to join us every month for the best wholesale merchandise sources in the industry!