The mega-retailer Amazon.com is upping the ante against brick and mortar retailers by enticing shoppers to compare prices using their mobile phones while shopping at a rival store. The company is offering a 5% discount to users who try its Price Check mobile app that lets in-store shoppers scan product bar codes to check  Amazon’s online prices.

Talk about killing traditional retailing! This brings us to stores like Best Buy, who had a miserable last quarter of profits. A lot of shoppers have been using Best Buy as a showroom to see and feel the merchandise and then go online to make purchases elsewhere. No retailer can survive by being a showroom and not making sales.  We here at Retailers Forum Magazine would like to know your opinion on this APP from Amazon and if you have experienced shoppers using your store as a showroom. Share with us.

Tags: AMAZON PRICE CHECK, AMAZON.COM, KILLING BRICK & MORTAR STORES

This entry was posted on Thursday, January 5th, 2012 at 6:09 pm and is filed under blog. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.